The View From The Golden Dome

Views on the week's events plus some of mine.

Les Berman Weekly #477 Disgusting Indulgence. Hey Mikey ! Big Turtles. and so much more….

After a disgustingly indulgent day, I remembered a commercial from back in the olden days. “I can’t believe I ate the whole thing !” I remembered the phrase but had no idea about the product. And I couldn’t remember when the ad campaign began. So, I did something totally out of character… I did research. Hurt my brain doing that !


There seems to be a question about when the ad originated. So we’ll agree that it originated in 1969 or 1970. Right around the same time as that other classic – “Mama Mia, thatsa spic..ymeatball !. And those were both Alka Seltzer ads.

Of course, there were other memorable ads from the olden days that still resonate today, and we can’t remember what the product was or when it came to our attention first. Here are a couple of other mindblowers.


How about “a diamond is forever“. That slogan has been around since before the days of the movie. That was actually coined in 1947. The ‘gimme a break, gimme a break’ came out in the 50’s but didn’t get traction until the ’80’s as the Kit Kat bar became wildly popular. Of course, we all had opinions of what was popular and what wasn’t.


wasn’t even aware of this slogan – “Nothing sucks like an Electrolux” that came out in the 1960’s. It may never have aired in Canada because at that time, the conservatives in Canada made the bible belt of today look tame. Or, perhaps I didn’t understand the nuance. Nah.. didn’t air in Canada !! By the way, electrolux was a vacuum cleaner.


Of course there was the “Hey Mikey… he likes it!” . I never remembered what it was promoting, but I do know that all of us have borrowed that phrase forever. And it really has been forever. That one rolled out in 1972. And just so you don’t have to look it up, that was the promo line for Life cereal. I didn’t have that cereal then or since. So Mikey, you tried hard but you didn’t get me!


How many times have we said, “I’ve fallen and I can’t get up!” Back in the late 80’s, when Life Alert came out with that slogan, it was supposed to be serious. Then as we matured (we mature, we don’t get old), it became a funny line. Now, that we have over matured, some of you are wondering what would happen if you were to fall and you couldn’t get up. The answer is simple… either stay in shape or get your hip replacement now !!


So many of these ad campaigns were clever, or intelligent, or humorous. And so many of them became parts of our daily speech, not as intended of course, but effective for the ad agencies that developed them. “This is your brain on drugs” and the frying egg, always made me want a fried egg. And of course, that started the comparisons to so many other things, such as the day you entered prison and the day you left. But it wasn’t fried eggs. Or “Where’s the beef”.

And one of the best, that’s used in everyday speech, is “what happens here, stays here”. Just insert the city that you want to protect you, and you know it will !


In the meantime, have you heard the story of the 10 foot turtle? This one is almost too hard to believe. In 1849, a fossilized bone is given to the Academy of Natural Sciences, now at Drexel University. There were no records of who donated it or where it was found. So 162 years later, a man was fossil hunting in Monmouth County, New Jersey and sees something sticking out of the river bank. He digs it out and sees that it is a fossilized bone.


He takes it to the New Jersey State Museum and shows it to a curator who immediately knew thatit was the humerus (that’s science speak for an upper arm bone) of a turtle. Curator humorously suggests that fossil hunter take it to Drexel University, and fossil hunter eventually does. At Drexel, they look at the ‘new’ bone and pull out their old bone. And amazingly, they fit together perfectly. So what are the odds that a 70 million year old fossil, broken in two parts that are found almost 200 years apart, would be reunited. So the scientists, from this one bone, decided that the turtle in question was about 10 feet long. That must have been one fine soup !!!


Remember, that when you need money for your financial home (either business or residential), call the guy with the shiny golden dome (that’s me). And the magic number is 818.305.4695.

Have a better week !


Berman’s Factoids of the Week:

Questions that Haunt Me:

If the professor on Gilligan’s Island can make a radio out of a coconut, why can’t he fix a hole in a boat?

Why does Goofy stand erect while Pluto remains on all fours? They’re both dogs!

If Wile E. Coyote had enough money to buy all that ACME crap, why didn’t he just buy dinner?

If corn oil is made from corn, and vegetable oil is made from vegetables, what is baby oil made from?

Do the Alphabet song and Twinkle, Twinkle Little Star have the same tune? ( Why  did you just try to sing the 2 songs above?)


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 Les Berman CMC
      Business and Real Estate Loan Specialist
Voice: 818.305.4695


July 12, 2014 Posted by | business, fun, general interest, humor, medicine, real estate, sports, stuff, Uncategorized, whimsy | , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Les Berman Weekly 11-24 Placket or Gauntlet? Mid-Life Crisis. 500 Monkeys. Reverse Mortgages and much more.

Placket or Gauntlet? Are they in or out? And the Post Office performed !


It doesn’t happen that often that a misplaced letter gets delivered, but it does happen. The latest that I saw was that a postcard mailed July 4, 1943 – yes 1943, was delivered about a week ago. I guess that the card could have fallen behind a table or caught in a bag or maybe just ignored. What I think would have been important was the postage on the card. And the card was delivered without postage due !

And then I read about the proposal letter that was delivered 60 years later. As it happened, the people got married anyway. I wonder what would have happened if it was a Dear Jane letter instead. Now that would have been worth being the fly on the wall when the envelope was opened !


Of course, we have to wonder if those people had a mid-life crisis. Yes, of course there’s an important reason to ask this.  A study was recently published that determined that apes also have midlife crises. Sure, they may not be able to ditch their wives, buy a shiny red Ferrari, or pick up a 21-year-old at a bar. (as if we are !)

“The midlife crisis is real,” said Dr. Andrew Oswald, co-author of the study of 500 chimpanzees and orangutans published Monday in the Proceedings of the National Academy of Sciences. “Great apes go through it also, so it is inescapable for the average person.” Now I fail to see how the result in this last quote is irrefutable. I mean, climbing a rope, staking out my territory or eating a nice banana somehow does not resonate with me.

This is Los Angeles ! I’ve been told that you don’t have to buy the Ferrari to be able to try for the 21 year old at the bar. Here you can rent the car for a day – and it will be far cheaper than buying one anyway. All the guys know this rule.

Back to the monkeys… the researchers were quite forthcoming in admitting that the apes were not really good at answering questionnaires. But they did say that we humans should not be too upset about the midlife thing – why? because apes have it too. And our universities spend money on this??


And Black Friday really makes me think, very briefly, about the excitement that some people have from going shopping at midnight. I understand, somehow, about the people that stay in line for a week in order to be first in line to buy something. It’s fun to win the first prize. So that accounts for about a hundred people at a couple of hundred stores. But what about the other tens of thousands who get up, or stay up, to get a discount that they can clearly get up to mid-day the next day. I don’t get it – at all. But the retailers know that this works because shoppers are what they are. I have to imagine that it takes a couple of days for the employees to get their body clocks realigned. I’m looking forward to hearing some of the shopper tales of excited bliss. uhh.. not so much !


Here’s something I clipped from someone’s newsletter. I’d like to give credit but I can’t remember where I saw this. Get this  CALIFORNIA CORPORATIONS WHICH LAPSE are still subject to annual minimum tax until formal dissolution. New California law (AB 318) now levies an additional $2,000 penalty (on top of all other interest and penalties on delinquent taxes) for failure to file within sixty days of Franchise Tax Board request.  Please check with your CPA and get this looked after. The FTB is after you !


Have you ever watched “Diners Drive-ins and Dives” (aka Triple D) on the Food Channel ? It’s a must watch. Here’s a foodie who travels around the country going to restaurants recommended by viewers. This isn’t fancy restaurant dining – this is exactly what the show names is – Diners, Drive-Ins and Dives ! Now, I’m trying to figure out how to make a triple D trip to Memphis and St. Louis to test all of the barbeque restaurants that they have highlighted. I think I’ve tried many of the ‘que restaurants in the LA area but the thought of Memphis really does it for me ! So who is up for the trip?


Did you know that you could buy a home with a reverse mortgage? So after your down payment, you never have to make a mortgage payment ! Or if you’re a veteran, you may be able to buy a million dollar home with ten percent down in some parts of California. You still have to qualify but the benefit is there for vets. And I’m arranging a loan for a couple whose financial planner told them that it’s worth it for them to pay down their mortgage in order to save over $1000 per month – yes, $1000. Ask me about it.The magic number is 818.305.4695.

Oh yeah – placket or gauntlet? Which do you prefer ? Actually, they are both the name for the little button on men’s shirt sleeves…. the one just up from the cuff. How is that for a trivia question that you should win?

Have a better week !!


Berman’s Factoids of the Week:

Q: Why do ships and aircraft use ‘mayday’ as their call for help?

Venison for dinner again? Oh deer!
The earthquake in Washington obviously was the government’s fault.
Be kind to your dentist. He has fillings, too.
A: This comes from the French word m’aidez -meaning ‘help me’ — and is pronounced, approximately, ‘mayday.’



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 Les Berman CMC
Real Estate Loan Specialist
NMLS ID 227675
Voice: 818.305.4695


November 25, 2012 Posted by | Uncategorized | , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | 2 Comments