The View From The Golden Dome

Views on the week's events plus some of mine.

Les Berman Weekly #477 Disgusting Indulgence. Hey Mikey ! Big Turtles. and so much more….

After a disgustingly indulgent day, I remembered a commercial from back in the olden days. “I can’t believe I ate the whole thing !” I remembered the phrase but had no idea about the product. And I couldn’t remember when the ad campaign began. So, I did something totally out of character… I did research. Hurt my brain doing that !


There seems to be a question about when the ad originated. So we’ll agree that it originated in 1969 or 1970. Right around the same time as that other classic – “Mama Mia, thatsa spic..ymeatball !. And those were both Alka Seltzer ads.

Of course, there were other memorable ads from the olden days that still resonate today, and we can’t remember what the product was or when it came to our attention first. Here are a couple of other mindblowers.


How about “a diamond is forever“. That slogan has been around since before the days of the movie. That was actually coined in 1947. The ‘gimme a break, gimme a break’ came out in the 50’s but didn’t get traction until the ’80’s as the Kit Kat bar became wildly popular. Of course, we all had opinions of what was popular and what wasn’t.


wasn’t even aware of this slogan – “Nothing sucks like an Electrolux” that came out in the 1960’s. It may never have aired in Canada because at that time, the conservatives in Canada made the bible belt of today look tame. Or, perhaps I didn’t understand the nuance. Nah.. didn’t air in Canada !! By the way, electrolux was a vacuum cleaner.


Of course there was the “Hey Mikey… he likes it!” . I never remembered what it was promoting, but I do know that all of us have borrowed that phrase forever. And it really has been forever. That one rolled out in 1972. And just so you don’t have to look it up, that was the promo line for Life cereal. I didn’t have that cereal then or since. So Mikey, you tried hard but you didn’t get me!


How many times have we said, “I’ve fallen and I can’t get up!” Back in the late 80’s, when Life Alert came out with that slogan, it was supposed to be serious. Then as we matured (we mature, we don’t get old), it became a funny line. Now, that we have over matured, some of you are wondering what would happen if you were to fall and you couldn’t get up. The answer is simple… either stay in shape or get your hip replacement now !!


So many of these ad campaigns were clever, or intelligent, or humorous. And so many of them became parts of our daily speech, not as intended of course, but effective for the ad agencies that developed them. “This is your brain on drugs” and the frying egg, always made me want a fried egg. And of course, that started the comparisons to so many other things, such as the day you entered prison and the day you left. But it wasn’t fried eggs. Or “Where’s the beef”.

And one of the best, that’s used in everyday speech, is “what happens here, stays here”. Just insert the city that you want to protect you, and you know it will !


In the meantime, have you heard the story of the 10 foot turtle? This one is almost too hard to believe. In 1849, a fossilized bone is given to the Academy of Natural Sciences, now at Drexel University. There were no records of who donated it or where it was found. So 162 years later, a man was fossil hunting in Monmouth County, New Jersey and sees something sticking out of the river bank. He digs it out and sees that it is a fossilized bone.


He takes it to the New Jersey State Museum and shows it to a curator who immediately knew thatit was the humerus (that’s science speak for an upper arm bone) of a turtle. Curator humorously suggests that fossil hunter take it to Drexel University, and fossil hunter eventually does. At Drexel, they look at the ‘new’ bone and pull out their old bone. And amazingly, they fit together perfectly. So what are the odds that a 70 million year old fossil, broken in two parts that are found almost 200 years apart, would be reunited. So the scientists, from this one bone, decided that the turtle in question was about 10 feet long. That must have been one fine soup !!!


Remember, that when you need money for your financial home (either business or residential), call the guy with the shiny golden dome (that’s me). And the magic number is 818.305.4695.

Have a better week !


Berman’s Factoids of the Week:

Questions that Haunt Me:

If the professor on Gilligan’s Island can make a radio out of a coconut, why can’t he fix a hole in a boat?

Why does Goofy stand erect while Pluto remains on all fours? They’re both dogs!

If Wile E. Coyote had enough money to buy all that ACME crap, why didn’t he just buy dinner?

If corn oil is made from corn, and vegetable oil is made from vegetables, what is baby oil made from?

Do the Alphabet song and Twinkle, Twinkle Little Star have the same tune? ( Why  did you just try to sing the 2 songs above?)


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 Les Berman CMC
      Business and Real Estate Loan Specialist
Voice: 818.305.4695


July 12, 2014 Posted by | business, fun, general interest, humor, medicine, real estate, sports, stuff, Uncategorized, whimsy | , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Les Berman Weekly 11-3 Lucky! TV Ads. Gangs. Cagney. Detroit and much more

We are so lucky. Of course, we escaped the wrath of Sandy, and hopefully, all of your friends and family did too. But that is not the cause for our minor celebration. The amount of election rhetoric, and I would say that it’s 99% negative or hateful, or both, that we get here in California is ugly. Can you imagine what would happen if we were living in Ohio?? And all of this is over 18 electoral college votes! In some ways, I’m glad I’m living here in lalaland. Everyone, including the candidates, knows the state is voting democrat, so they don’t even bother to come here. And isn’t that a victory for us?!


As I was driving home today, I was thinking how I would react if I lived in Ohio. I would not answer my phone. I would record every TV show so I could skip past the political stuff. I would have a trash can by my mailbox with instructions to deposit all political stuff in it. If a phone call did get through, I would tell the caller that I’m voting for the other party just because you called me too many times. I would have warning signs at my door bell saying that the door knocker or ringer may be subject to water cannon or water balloon attacks, regardless of the party they represent. And of course, I would have the “Don’t tread on me” photo right beside it.

In Wisconsin, a woman voted by mail and did not vote for either Senate candidate because of the negative advertising against each other. An independent polling company found that there were 25,647 TV adsin the 30 days prior to October 26, and 99 percent were negative. I have yet to hear a positive ad here in Los Angeles, and that could be because I tune them out or turn them off.


Did you hear the sighs of relief in the last week? Every one was preceded by – “I’m so sorry about the loss of life and devastation on the east coast, but I have really enjoyed the days without the ads and the candidates faces showing up everywhere. How said is it that it takes a catastrophic event to shut those people up. I wonder if the political advisors are hearing the push back from the people. And I wonder how they will handle the next campaigns, which are coming, of course in less than two years. Did the US Supreme Court make an error when they allowed the super-PACS and the corporate contributions? I think that the people think so.

Is our election system so broken that it can’t be repaired? or won’t be? This negative stuff cannot have been in the minds of the country’s founders. But who can and will cure this disease? Certainly not the politicians. A committee of five people from the can likely come up with workable solutions within a week.


Meanwhile, off the coast, people have found that gang formation is not limited to the two legged types who shoot on sight if your colors are wrong, or if you make the wrong signs with your hands etc. Here we have smaller hermit crabs, always on the lookout for a newer bigger home. So what do they do – they form gangs to kick their larger cousins out of the big comfy shells that they are living in. And then each of the crabs in the gang moves into a bigger home, and everyone lives happily ever after… well except for the big guy who got evicted. The reason for the need for bigger shells… basically for the same reason that humans want a bigger house … It’s easier to raise more kids when you have more room. Sadly, or not, the biggest crab that just got evicted, will likely serve as a meal for something that is running around on the beach where this conga line eviction just happened. So next time you’re on a tropical beach where hermit crabs play, consider leaving some shell like potential homes for those little guys !


Still on the animal track, I wonder how many rats were drowned in New York and the tri-county area. I mean the four legged ones. I understand that they are pretty good swimmers. And after this apocalypse, we will lose this phrase for a while “you dirty rat!” (with apologies to James Cagney fans who think he said that line – he didn’t, but apologies anyway). A bad line in a good place 🙂


Meanwhile, back in Detroit, one family is about to lose their control over international traffic. The Ambassador Bridge between Detroit, Michigan, and Windsor, Ontario is owned by one family, and has been for several generations. It carries $120 Billion in trade annually, and that is fully one quarter of all US-Canada annual trade. So the governments of Michigan and Canada made a deal. Get this – the entire cost, including overruns will be paid by Canada. All costs will be recouped by bridge tolls. The bridge will be built using Canadian and US steel, requiring and getting a waiver from Buy America. Steel from other countries cannot be used. The New International Trade Crossing has the support of Governor Snyder, the Governments of Indiana, Ohio and Kentucky, the Chambers of Commerce of Michigan, Indiana and Ohio, as well as automobile manufacturers, building trades and steel workers unions and farm organizations. In fact, the only real opposition comes from one company trying to protect its current monopoly on the Ambassador Bridge. I am sure that the families whose homes are on the congested routes to the old bridge will see home values increase substantially as the new bridge, which is away from homes, nears completion.

So there is great agreement on that. Now if only the NHL would get back on the ice !


I had a call a couple of weeks ago on a referral from a CPA. The gentlemen was very anxious because his significant other was in failing mental health and he needed to refinance her clear title home to get enough money to pay for her care. He thought he had a power of attorney (POA). Most of my lenders declined because of loan amount or their concern about the type of POA or both. One of our lenders evaluated the reason for the cash out loan and the loan to value, and told us they would likely make the loan. The paperwork is in progress.

The lesson here is simple. Ask the question. I’m sure you were told, and you have told your kids, “If you don’t ask, you don’t get!” So please pick up the phone and call me at 818.305.4695. Or email .Ask your question. And yes, I answer the phone on the weekends.

And to everyone, with special emphasis in the tri-state area, have a better week !!



Berman’s Factoids of the Week:

Q:  Do you know why sailors reply Aye Aye when given an order?

I tried to catch some fog, but I mist.

What do you call a dinosaur with an extensive vocabulary? A thesaurus.

England has no kidney bank, but it does have a Liverpool

A. The first Aye is to say that the order has been received and understood.
The second Aye says that it will be carried out. (Every sailor and Marine
knows this apparently, but being neither, I didn’t !)



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 Les Berman CMC
Real Estate Loan Specialist
NMLS ID 227675
Voice: 818.305.4695


November 3, 2012 Posted by | Uncategorized | , , , , , , , , , , , , , , , , , , | Leave a comment