The View From The Golden Dome

Views on the week's events plus some of mine.

Les Berman Weekly #477 Disgusting Indulgence. Hey Mikey ! Big Turtles. and so much more….

After a disgustingly indulgent day, I remembered a commercial from back in the olden days. “I can’t believe I ate the whole thing !” I remembered the phrase but had no idea about the product. And I couldn’t remember when the ad campaign began. So, I did something totally out of character… I did research. Hurt my brain doing that !


There seems to be a question about when the ad originated. So we’ll agree that it originated in 1969 or 1970. Right around the same time as that other classic – “Mama Mia, thatsa spic..ymeatball !. And those were both Alka Seltzer ads.

Of course, there were other memorable ads from the olden days that still resonate today, and we can’t remember what the product was or when it came to our attention first. Here are a couple of other mindblowers.


How about “a diamond is forever“. That slogan has been around since before the days of the movie. That was actually coined in 1947. The ‘gimme a break, gimme a break’ came out in the 50’s but didn’t get traction until the ’80’s as the Kit Kat bar became wildly popular. Of course, we all had opinions of what was popular and what wasn’t.


wasn’t even aware of this slogan – “Nothing sucks like an Electrolux” that came out in the 1960’s. It may never have aired in Canada because at that time, the conservatives in Canada made the bible belt of today look tame. Or, perhaps I didn’t understand the nuance. Nah.. didn’t air in Canada !! By the way, electrolux was a vacuum cleaner.


Of course there was the “Hey Mikey… he likes it!” . I never remembered what it was promoting, but I do know that all of us have borrowed that phrase forever. And it really has been forever. That one rolled out in 1972. And just so you don’t have to look it up, that was the promo line for Life cereal. I didn’t have that cereal then or since. So Mikey, you tried hard but you didn’t get me!


How many times have we said, “I’ve fallen and I can’t get up!” Back in the late 80’s, when Life Alert came out with that slogan, it was supposed to be serious. Then as we matured (we mature, we don’t get old), it became a funny line. Now, that we have over matured, some of you are wondering what would happen if you were to fall and you couldn’t get up. The answer is simple… either stay in shape or get your hip replacement now !!


So many of these ad campaigns were clever, or intelligent, or humorous. And so many of them became parts of our daily speech, not as intended of course, but effective for the ad agencies that developed them. “This is your brain on drugs” and the frying egg, always made me want a fried egg. And of course, that started the comparisons to so many other things, such as the day you entered prison and the day you left. But it wasn’t fried eggs. Or “Where’s the beef”.

And one of the best, that’s used in everyday speech, is “what happens here, stays here”. Just insert the city that you want to protect you, and you know it will !


In the meantime, have you heard the story of the 10 foot turtle? This one is almost too hard to believe. In 1849, a fossilized bone is given to the Academy of Natural Sciences, now at Drexel University. There were no records of who donated it or where it was found. So 162 years later, a man was fossil hunting in Monmouth County, New Jersey and sees something sticking out of the river bank. He digs it out and sees that it is a fossilized bone.


He takes it to the New Jersey State Museum and shows it to a curator who immediately knew thatit was the humerus (that’s science speak for an upper arm bone) of a turtle. Curator humorously suggests that fossil hunter take it to Drexel University, and fossil hunter eventually does. At Drexel, they look at the ‘new’ bone and pull out their old bone. And amazingly, they fit together perfectly. So what are the odds that a 70 million year old fossil, broken in two parts that are found almost 200 years apart, would be reunited. So the scientists, from this one bone, decided that the turtle in question was about 10 feet long. That must have been one fine soup !!!


Remember, that when you need money for your financial home (either business or residential), call the guy with the shiny golden dome (that’s me). And the magic number is 818.305.4695.

Have a better week !


Berman’s Factoids of the Week:

Questions that Haunt Me:

If the professor on Gilligan’s Island can make a radio out of a coconut, why can’t he fix a hole in a boat?

Why does Goofy stand erect while Pluto remains on all fours? They’re both dogs!

If Wile E. Coyote had enough money to buy all that ACME crap, why didn’t he just buy dinner?

If corn oil is made from corn, and vegetable oil is made from vegetables, what is baby oil made from?

Do the Alphabet song and Twinkle, Twinkle Little Star have the same tune? ( Why  did you just try to sing the 2 songs above?)


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 Les Berman CMC
      Business and Real Estate Loan Specialist
Voice: 818.305.4695


July 12, 2014 - Posted by | business, fun, general interest, humor, medicine, real estate, sports, stuff, Uncategorized, whimsy | , , , , , , , , , , , , , , , , , , , , , ,

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