The View From The Golden Dome

Views on the week's events plus some of mine.

Les Berman Weekly #476 Sales or Marketing? Flap? Rockfish? 70% Better… and so many more questions…


On occasion, people will interchange the words “sales” and “marketing”. So, to end the confusion, partially, I will refer you to the grocery store ads for this week in the Los Angeles area. The food ads are all about marketing.

 

One of the stores was featuring boneless flap meat. Not being familiar with the term, I decided I better investigate. Now that term, flap meat, seems sort of gross. Flap meat. Would you use that to slap someone? That’s the image it presents. In an article from 2005, it is described as an unflatteringly named cut that comes from the less tender regions of the animal. Since then it has been described in other ways but it is a tough piece of meat that can be flavorful if cooked properly. So why wouldn’t the beef industry give it an attractive name, like sirloin tip. Oh darn.. that’s what it used to be called before the flappers got involved.

 

Moving right along, I notice that rockfish is on sale. That is such a plain name that not even the venerable Wikipedia has an explanation for that one. So other market names in accordance with FDA rules are Pacific red snapper, rock cod, black bass, and Pacific ocean perch. And there are about 70 different kinds of fish that come under that one name. And the article says that it’s not fraud because the FDA approves it.

 

The FDA approves it ?! So the same agency that prevents us from having medicines in common use in other countries; and the same agency that approves genetically modified foods for human consumption, allows multiple names for the same product to confuse the consumer. The industry therefore, is allowed to change the names to “fraudulently” confuse the public and avoid prosecution because a government agency allows it. This is marketing !

 

Then I saw an ad for Boar’s Head Blazing Buffalo Chicken Breast. That is so straightforward. For the uninformed, perhaps that would be a mixture of pig meat, burnt buffalo, and part of a chicken. Do we know better? I’m not sure.

 

I had a product a while back, I believe it was a non-stick food spray, that had a slogan emblazoned on the package – 70% better. No asterisk, no referral to something else on the container. It just said 70% better. I wondered about that and it gave me time to reflect on what it could be better than. I wondered if it was better than butter, or extra virgin olive oil (where do they find the extra virgins please), or if it was better than flap meat or a mixture of pig meat, burned buffalo etc. No conclusion on this guessing game.

 

At the other end of the marketing spectrum, one store was featuring red apples. Other stores featured galas, delicious, Fuji or Granny Smith. I know those brands because the apple (not the phone / computer / tablet apple) people have been promoting those apple types forever. I don’t know – red just is not descriptive enough. But it is better than wormy !

 

And then there is that marketing classic – imitation crab meat. Amazing – they tell the truth and then sell tons of the product. I’ve had the imitation stuff and real crab. The fake doesn’t taste anything like the real one – not even close ! All of this creative marketing is convincing me to become vegetarian. Well… maybe just to eat more vegetables… maybe !

The difference is that sales people sell what the marketing people conjure up !

And then there is the couple in Wyoming who got a permit to build a pond on their property. It provides water for their horses, stocked it with trout, and brought in their ducks and geese. And this was done with a state permit. They complete everything and get a letter from a state agency saying they did everything properly. Yup, then they get a letter from the Feds threatening a fine of $75,000 / day for violating federal law. Hmm.. that seems like a cluster thing. So the latest is that he has federal politicians telling the federal agency to…go away. And they might never be able to eat real fish… by any name.

 

And this is your call to action – financing for small business, real estate loans – residential and private money. Call the magic number 818.305.4695

Have a better week.

Les

Berman’s Factoids of the Week:

Why do doctors leave the room while you change? They’re going to see you naked anyway…

Why is ‘bra’ singular and ‘panties’ plural?

If electricity comes from electrons, does morality come from morons?

Why do toasters always have a setting that burns the toast to a horrible crisp, which no decent human being would eat?

If Jimmy cracks corn and no one cares, why is there a stupid song about him?

 

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 Les Berman CMC
      Business and Real Estate Loan Specialist
       
Voice: 818.305.4695
Email: les@lesberman.com

 

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June 17, 2014 - Posted by | business, fun, general interest, humor, medicine, stuff, Uncategorized, whimsy | , , , , , , , , , , , , , , , , , , ,

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