The View From The Golden Dome

Views on the week's events plus some of mine.

Les Berman Weekly 4-6 The Wolf. Stick-to-it-ive-ness. Rude. Lost Battle.

The wolf // Is shaved // So neat and trim // Red Riding Hood // Is chasing him // Burma-Shave.

Had to start with a little history. Do you remember driving in the 50’s, with your parents of course, and seeing the Burma Shave signs everywhere. A friend sent me a series of photos taken on really dangerous roads somewhere in Asia, but the signs did not say ‘Burma Shave’. But the signs conjured up a memory and I felt that you would be curious about what happened to that brand.


So, at its peak, Burma-Shave was the second-highest selling brushless shaving cream in the United States. Sales declined in the 1950s, and in 1963 the company was sold to Philip Morris. The signs were removed at that time. The brand decreased in visibility and eventually became the property of the American Safety Razor Company. Then, in 1997, the American Safety Razor Company reintroduced the Burma-Shave brand with a nostalgic shaving soap and brush kit, though the original Burma-Shave was a brushless shaving cream.

And I’ll bet you can’t guess why the signs, planted beside highways across the country, disappeared. One word…. try hard….. c’mon now.. here it is – the word, the cause that the signs were removed….yup… attorneys.


Of course, this would be a great place to tell some attorney jokes. But because I know a lot of them, and they usually are on the receiving end of jokes, instead I will tell you a CPA joke. Except… there aren’t any !


There’s a phrase that was coined recently, well sort of recently, and that is stick-to-it-ive-ness. Some of us refer to those who have this affliction as grinders, or hard workers, or intense. and we call know people who fit in this category of beings. Some of these people we admire, and others we revile. But I prefer to know those who are reviled.


So understand my definition, and why I so revile it. Anything that can attach itself to you and will without good cause is my definition of stick-to-it-ive-ness. And there are all kinds of things that stick – and it’s all in how you use them, or how they use you.


So a prime example of the uber-sticky is that stuff that kids get at birthday parties and they throw against the wall when you’re not looking. And then it walks down the wall. Of course, then we have super glue that fixes absolutely everything. There is the gum that you step on and that gets into every crevasse in your shoe – and dries ! And of course, there is silly putty and related toys.


But then, there is the stick-to-it-ive-ness that becomes personal with me. Because things attach to me just to be rude, or mean, or perhaps, for some physiologically unsound reason.  It’s like the siren’s song. It sends out these beautiful sound waves, enticing me closer, encouraging me, tempting, hypnotizing, mesmerizing, sending love. Yes, doing all the things that you have always wanted from someone, something, sometime, somewhere, somehow.


And then it happens ! Suddenly. You don’t realize that it’s happening. You accept. You indulge. You move from left to right. And then from right to left. You step forward, and then back, out of courtesy. The left hand and the right hand alternate. You get closer to the end. And then, in a huge sigh of relief, you back off, wondering if you are merely taking a break from the ordeal, or whether you are truly done. Your brain starts to process what has happened and what is happening. You look back, thinking about what you might have missed. That cursory glance becomes one of intensity. Did I absorb that? Did I enjoy it? Did I understand what I did? Do I care? Was it worth it? Did I learn from the experience.


And then you realize the exact meaning of the word – stick-to-it-ive-ness – as it pertains to you. Because it is sticking to you. In your brain and in every part of your body. You’re feeling sluggish, but you don’t know if you’re happy. You know it is sticking to you. You know your eyes are bulging. You know you won’t do it again – until next time. And you know it really wasn’t that good.


For you have realized that you have lost the battle. But you don’t know if you have lost the war. You have to figure out the winning strategy. Somehow. Because if you continue to lose the battles, you will lose the war. I have been  beaten. I have lost battles. I have won skirmishes and I have won battles in the past. But recently, it has been one loss after the other. There is a way to win. You will see that it doesn’t stick to you anymore. You will defeat the dessert buffet !!


And remember, I arrange real estate loans for you. In California, the magic number for residential loans is 818.305.4695. One of my clients is saving more than $800/ month on their house payment. Another is saving a little over $400. What about you?   And remember – if you won’t ask, you won’t get. Pick up the phone – today. Bridge or short term loans for income properties across the country could be available from my institutional lenders. Ask. It won’t hurt.  818.305.4695.

And, please, have a better week !


Berman’s Factoids of the Week:

1- I used to eat a lot of natural foods until I learned that most people die of natural causes.

2- There are two kinds of pedestrians . . . The quick and the dead.

3- Healthy is merely the slowest possible rate at which one can die.



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 Les Berman CMC
Real Estate Loan Specialist
NMLS ID 227675
Voice: 818.305.4695




April 7, 2013 - Posted by | fun, humor, stuff, whimsy | , , , ,

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